National Application Center :: career details :: Market Research Analysts
Career Details :: Market Research Analysts
Research market conditions in local, regional, or national areas to determine potential sales of a product or service. May gather information on competitors, prices, sales, and methods of marketing and distribution. May use survey results to create a marketing campaign based on regional preferences and buying habits.
A minimum of two to four years of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.
Most of these occupations require a four-year bachelor's degree, but some do not.
Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.
- Examines and analyzes statistical data to forecast future marketing trends and to identify potential markets.
- Establishes research methodology and designs format for data gathering, such as surveys, opinion polls, or questionnaires.
- Gathers data on competitors and analyzes prices, sales, and method of marketing and distribution.
- Collects data on customer preferences and buying habits.
- Prepares reports and graphic illustrations of findings.
- Translates complex numerical data into nontechnical, written text.
- Attends staff conferences to submit findings and proposals to management for consideration.
- Checks consumer reaction to new or improved products or services.
- Insurance Sales Agents
- Public Relations Specialists
- Purchasing Agents and Buyers, Farm Products
- Real Estate Sales Agents
- Sales Representatives, Electrical/Electronic
- Sales Representatives, Mechanical Equipment and Supplies
- Sales Representatives, Medical
- Wholesale and Retail Buyers, Except Farm Products
General Work Activities
- Getting Information Needed to Do the Job
- Analyzing Data or Information
- Processing Information
- Communicating With Other Workers
- Identifying Objects, Actions, and Events
Frequent Work Context
- Job-Required Social Interaction
- Objective or Subjective Information
- Consequence of Error
- Importance of Being Exact or Accurate