National Application Center :: career details :: Marketing Managers
Career Details :: Marketing Managers
Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
A minimum of two to four years of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.
Most of these occupations require a four-year bachelor's degree, but some do not.
Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.
- Develops marketing strategy, based on knowledge of establishment policy, nature of market, and cost and markup factors.
- Coordinates and publicizes marketing activities to promote products and services.
- Conducts economic and commercial surveys to identify potential markets for products and services.
- Confers with legal staff to resolve problems, such as copyright infringement and royalty sharing with outside producers and distributors.
- Prepares report of marketing activities.
- Compiles list describing product or service offerings and sets prices or fees.
- Selects products and accessories to be displayed at trade or special production shows.
- Advises business and other groups on local, national, and international factors affecting the buying and selling of products and services.
- Consults with buying personnel to gain advice regarding the types of products or services that are expected to be in demand.
- Coordinates promotional activities and shows to market products and services.
- Analyzes business developments and consults trade journals to monitor market trends and determine market opportunities for products.
- Advertising and Promotions Managers
- Demonstrators and Product Promoters
- Public Relations Specialists
- Sales Managers
- Wholesale and Retail Buyers, Except Farm Products
General Work Activities
- Selling or Influencing Others
- Provide Consultation & Advice to Others
- Making Decisions and Solving Problems
- Communicating With Other Workers
- Getting Information Needed to Do the Job
Frequent Work Context
- Job-Required Social Interaction
- Consequence of Error
- Objective or Subjective Information
- Frustrating Circumstances
- Persuade Someone to a Course of Action