National Application Center :: career details :: Advertising and Promotions Managers
Career Details :: Advertising and Promotions Managers
Plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
A minimum of two to four years of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.
Most of these occupations require a four-year bachelor's degree, but some do not.
Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.
- Directs activities of workers engaged in developing and producing advertisements.
- Plans and executes advertising policies of organization.
- Plans and prepares advertising and promotional material.
- Formulates plans to extend business with established accounts and transacts business as agent for advertising accounts.
- Monitors and analyzes sales promotion results to determine cost effectiveness of promotion campaign.
- Supervises and trains service representatives.
- Consults publications to learn about conventions and social functions and organizes prospect files for promotional purposes.
- Directs product research and development.
- Adjusts broadcasting schedules due to program cancellation.
- Contacts organizations to explain services and facilities offered or to secure props, audio/visual materials, and sound effects.
- Inspects premises of assigned stores for adequate security and compliance with safety codes and ordinances.
- Directs conversion of products from USA to foreign standards.
- Represents company at trade association meetings to promote products.
- Reads trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.
- Confers with clients to provide marketing or technical advice.
- Coordinates activities of departments, such as sales, graphic arts, media, finance, and research.
- Confers with department heads and/or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
- Inspects layouts and advertising copy and edits scripts, audio and video tapes, and other promotional material for adherence to specifications.
- Art Directors
- Education Administrators, Elementary and Secondary School
- Education Administrators, Postsecondary
- Health Educators
- Marketing Managers
- Public Relations Specialists
- Purchasing Agents and Buyers, Farm Products
- Sales Managers
- Wholesale and Retail Buyers, Except Farm Products
General Work Activities
- Communicating With Other Workers
- Selling or Influencing Others
- Communicating With Persons Outside Organization
- Coordinating Work & Activities of Others
- Organizing, Planning, and Prioritizing
- Information Gathering
- Reading Comprehension
- Identification of Key Causes
- Solution Appraisal
Frequent Work Context
- Job-Required Social Interaction
- Consequence of Error
- Responsibility for Outcomes and Results
- Objective or Subjective Information
- Frustrating Circumstances